I have been playing around with a new content model for IRS.gov that focuses not on a specific audience, but goals. By breaking up the site based on tasks, we can better understand the relationship between the information architecture, content and relevant audiences.
More importantly, when you fill this content model artifact with stakeholders, they start to better understand content strategy and what we do. In the last few projects, I have noticed that the stakeholders who have gone through this exercise with me for a few times they began to approach other problems on the site in the same way. Hooray! Anytime you can evangelize best practices and user centric content to stakeholders, it is an investment in the future of the site.
This is what I have so far, but it does leave off a few items I wish to add in the future, including pain points and key performance indicators.
